Sarah Fazenbaker
Assistant Director, Digital Engagement

sfaze@floridamuseum.ufl.edu | 352-273-1913

Sarah has a bachelor’s degree in public relations from UF and began her career at the Florida Museum in the Marketing department, helping to promote the grand opening of the Powell Hall exhibition center in 1998. She returned to school to study web programming and became the Museum’s first full-time webmaster in 2000. Sarah has managed the Museum’s website ever since, and has guided it through several major redesigns and dramatic shifts in technology through the years. Along with the main public website she also helps maintain the Museum’s Intranet, grant-funded projects and other applications. Over her career Sarah has been deeply involved in web design, coding and development, project management, information architecture, usability, accessibility, content strategy, staff training, technology consulting, supervising web developers, and administrating content management systems. With her new focus on Digital Engagement Sarah is adding digital advertising and advanced analytics to the mix, and is excited to bring all of these aspects together to further enhance the Museum’s online presence.

Radha Krueger
Social Media Specialist

rkrueger@floridamuseum.ufl.edu | 352-273-1918

Radha earned a business degree then followed a career in publishing into web development in the early days of the Web. Alongside building a portfolio of freelance digital and multimedia projects, she was part of a web startup that developed into a medium-size international nonprofit with an extensive ecommerce backbone. She managed the nonprofit’s ecommerce branch for 9 years and then the full organization for an additional 5 years, before turning to freelance fulltime. She focused on working with local businesses to develop digital and marketing plans, including from-scratch website creation, scalable social media strategy, and content creation and media asset production. After several years of working with small businesses, she joined the Museum to focus on digital engagement. Repositioning the Museum’s many digital channels into one space will allow her to develop a harmonized, audience-focused communication strategy within this small, nimble team of digital stewards.

Jiayu Liang
Science Writer

jiayu.liang@floridamuseum.ufl.edu

Jiayu has a bachelor’s degree in science communications and a master’s degree from the Columbia Journalism School, where she was part of the Stabile Investigative Program. As a student, she focused on audio and environmental reporting and received a Taylor/Blakeslee Fellowship from the Council for the Advancement of Science Writing. She writes press releases and feature stories about Florida Museum research and researchers. Prior to joining the Museum in 2023, she wrote podcast copy, digital newsletters and magazine stories at the Union of Concerned Scientists. She later became a communications officer and developed media strategies to maximize visibility for campaigns and experts.

Jerald Pinson
Science Writer

jpinson@floridamuseum.ufl.edu | 352-294-0452

Jerald has a Ph.D. in biology from the University of Florida, where he studied fern ecology and evolution and developed a passion for science communication. During his time as a graduate student, he completed a AAAS Mass media fellowship, where he covered the city’s natural history. He’s written for the Fermi National Accelerator Laboratory, Symmetry Magazine, the American Geophysical Union, the American Fern Society, the Botanical Society of America, and PBS Eons. He helped promote research conducted at the University of Alaska’s Geophysical Institute in Fairbanks prior to joining the Florida Museum in 2021

Jivana Wilhoit
Digital Media Assistant

jwilhoit@floridamuseum.ufl.edu

Jivana has a journalism degree with an emphasis on photography which she translated into a career in freelance and contract multimedia work. She has built a photo portfolio covering a range from studio product and real estate shoots, to family and event photography. She also has an extensive history in web content creation, ecommerce concepts and digital asset management. Her experience working with the public guides her interest in customer advocacy and end-user perspective for content strategy.