Digital engagement is a specific field of communications that requires a user-first focus: delivering the right content at the right time to the right audience.
Our purpose is to convey the mission and the work of the Florida Museum and its faculty, staff, students and volunteers to the general public through online services. But it’s so much more than that.
As technology has developed, so have increasingly sophisticated and varied methods and means to do this. Our team specializes in not just broadcasting information, but sparking conversation where our audiences live across the web, helping the Museum’s voice be heard as an authentic and reliable part of the global community.
Website
We design and support the Museum’s main website presence which consists of over 120 sub-sites, or about 15,000 pages, which includes streamlining for mobile viewing, enforcing accessibility standards and content governance.
Social Media & Email
In a single generation, our world has pivoted to rely on digital channels to connect and communicate. From powerful and personal email campaigns to interactions on social media, the DE team takes meaningful conversations to the places our audience lives.
Science Communication
There is an incredible amount of exciting research, grants, awards and other academic activities at our Museum. Our team crafts compelling articles to communicate our cutting-edge science to the world and coordinates its distribution across multiple media outlets and social media platforms.
Content Creation & Strategy
Audience-based content is key to initiating and building a relationship with each person encountering the Museum online. We work to match voice and tone with the need level of the digital visitor, place material in the communication channel of the intended audience, and create a visitor journey that fosters engagement on a path of discovery.
Web Marketing & SEO
It’s one thing to interact with people who know about the Museum, but we also want to reach people we haven’t met yet and help them find their way to us. This means exploring a wide variety of audiences and behaviors to increase discovery through their preferred channels and search engines.
Customer Service
As technology saturates everyday life and more people adopt digital communication, a growing percentage of first-contact inquiry is channeled through email, text and social platforms’ direct messaging. This puts the DE team in the front line of helping potential visitors, students, colleagues or other professionals.
Data Analysis
Digital is an endless wealth of data. Our team collects and analyzes it to tell stories, discover patterns, answer questions, guide decisions, and plan campaigns.
Museum Support & Consulting
We provide training and consultation for our faculty, staff and students as they conceptualize website needs, refine existing material, navigate social media, plan digital outreach, and develop digital skills to promote projects or professional branding.
Eye on Trends
Web technology and social platform mechanics change on a daily basis and our audience is frequently adopting new platforms, apps, tools and devices. It is critical for our team to stay informed of these changes, from micro-shifts on social media to macro developments at industry level.