Plant for pollinators! The Florida Museum and First Magnitude Brewing Co. invite you to a festival to help support pollinator conservation. Pick up a free plant, enjoy live music, grab a bite to eat and try out special beers at Pollinator Palooza.

Pollinators are an extremely important part of the ecosystem but you don’t have to be a researcher to help protect them. Planting native flowering plants in your yard, patio and even in pots can provide vital habitats and food for bees, butterflies, moths and other pollinators. Learn about the importance of native plants, wildflowers and more at this family-friendly event!

Each visitor can choose one plant from a variety of native species, available on first come, first served basis until we’re out:

• Black-eyed Susan
• Blanketflower
• Common Spiderwort
• Lanceleaf Coreopsis
• Rattlesnakemaster
• Starry Rosinweed
• Spotted Beebalm

As part of the event, First Magnitude has brewed a special pollinator-themed beer, Pollen Nation, a refreshing hibiscus and lime flavored lager, to spread awareness about declining insect populations and how floral diversity and native plants can help with 10% of the proceeds helping support imperiled butterfly recovery efforts in Florida.

Tabling Organizations

• City of Gainesville – Bee City USA
• Florida Wildflower Foundation
• Florida Native Plant Society- Paynes Prairie Chapter
• UF Natural Area Teaching Lab
• UF Native Plant Nursery

Explore more

• Celebrating pollinators: What are the different kinds of pollinators and why are they important?
• Explore our guide to Florida’s 50 most common native wildflowers and butterflies
• Learn more about at-risk butterfly conservation work in our Daniels Lab

Want to support the research but can’t attend the event? Make a gift to the Butterfly Conservation Initiative to support research, education and conservation.